Job Description
We are hiring a dynamic and results-driven Brand Manager with a background in the confectionery sector for a leading retail channel in the UAE. This role requires strong leadership skills, market insight, and brand development expertise to drive growth and visibility across the GCC market.
🎯 Key Responsibilities:
Develop and execute strategic brand plans to drive sales, visibility, and consumer engagement.
Conduct market research and analyze consumer trends to identify growth opportunities.
Collaborate with product development, marketing, and sales teams to align brand strategies.
Manage ATL/BTL campaigns, promotional activities, and digital initiatives.
Work closely with key retailers and distributors to maximize brand shelf presence and promotions.
Monitor competitor activity and provide regular performance reports and recommendations.
Oversee packaging innovation and ensure brand consistency across all touchpoints.
Support forecasting, budgeting, and profitability analysis for the confectionery portfolio.
Send CV to: info@shermanglobal.ae | maria.paul@shermanglobal.ae
Subject Line: Brand Manager
Requirements:
Proven experience as a Brand Manager in the FMCG sector, preferably in confectionery or similar categories.
Strong understanding of the UAE/GCC retail landscape.
Excellent communication, analytical, and project management skills.
Creative mindset with the ability to think strategically and execute tactically.
