Job Description
Job Requirements
We are seeking an experienced SEO Analyst to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve our website’s organic search rankings, increase traffic, and generate quality leads.
Who are we looking for?
Develop and implement SEO strategies to improve organic search visibility across web, voice, and multi-modal search platforms. Optimize content for AI Overviews and zero-click search results, ensuring maximum visibility even when users don’t click through to websites. Stay ahead of AI-driven search trends, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), to ensure content is optimized for AI-based answer and generative engines. Perform keyword research, site audits, and competitor analysis to identify opportunities in evolving search landscapes. Collaborate with content, design, and development teams to implement on-page and technical SEO best practices. Monitor SEO performance metrics, analyze trends, and prepare regular reports for management. Research and experiment with voice, visual, and multi-modal search optimization techniques to capture emerging traffic sources. Adapt SEO strategies as search engines evolve with AI-generated overviews and generative AI search experiences.
Ability to interpret SEO analytics data and translate insights into actionable strategies.
Excellent communication and collaboration skills.
Familiarity with SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
Knowledge of AI-driven search algorithms, generative AI engines, and answer engine optimization (AEO) techniques.
Proven experience in SEO strategy, execution, and analysis.
Strong understanding of voice search, visual search, and multi-modal search optimization.
Up-to-date with the latest SEO trends, algorithm updates, and search innovations.
