Job Description
Ellevate Football Academy is seeking a dynamic and creative Digital Marketing Manager to develop, lead, and execute our digital marketing strategy across all major platforms. This role will play a key part in driving the growth of both our football academy and our digital app through strategic campaign planning, performance optimisation, and hands-on content creation.
Key Objectives:
*Develop and execute full-funnel digital campaigns to drive academy sign-ups, app downloads, and engagement, focusing on parent decision-making and player progression.
*Produce and edit high-quality football-focused content (reels, ads, stories, videos) showcasing coaching sessions, app features, and player success stories across major platforms.
*Manage all digital channels (Meta, TikTok, YouTube, Google, LinkedIn) and build integrated content calendars for academy and app initiatives.
*Boost app usage and retention by integrating digital training into academy programmes and planning acquisition/retention campaigns.
Desired Qualifications:
*Set of Required Skills, Knowledge and Behaviours
*Bachelors degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field
Desired Experience:
*5+ years' experience in digital marketing for brands
*Proven experience running paid ads across Meta, TikTok, YouTube & Google
*Video/Photo editing and content creation skills (Premiere Pro, CapCut, Photoshop, Canva, etc.)
Job-Specific Knowledge & Skills:
*Strong English communication & storytelling ability
*Passion for football & youth development
*Experience working with an app or tech product
*Knowledge of user retention, funnel optimisation & digital engagement
*CRM or performance data experience
What We Offer:
*Annual flight allowance
*Private medical insurance
*End of service benefit
*Access to lifestyle discounts
